The lines between the physical and digital worlds are blurring while the rules are being redefined.

Imagine you're wearing your favorite watch, bracelet, or pair of shoes and – beyond just the physical product – it’s connected to an entirely new, digitally native experience.It has an immutable identity so you know what it’s made of, previous owners, where it’s been, how well it’s been taken care of, and  who’s interacted with it in the past. Each product becomes its own wallet, accumulating a collection of memories, impressions, and vibrations – making it truly one of a kind.

But the experience doesn’t end with a purchase: each product is ever evolving, updating, and unlocking infinite potential with infinite possibilities. There are no limitations, only limitless innovation. For consumers, we forge new relationships with our products where we invest in experiences instead of consumables – assets that generate income, appreciate over time, and empower entirely new experiences with the brands we love the most. For brands, we secure IP to prevent counterfeits, monetize off secondary sales, and align incentives to engage in a sustainable, circular fashion future.

Our mission is to bring fashion on chain.
Our vision is to power the next generation of wearables.